Sublime Rides

Rebrand, Print Design, Website

Sublime Rides is a Lake District based MTB guiding and coaching service. The business was under new ownership by Graham, who was looking to upgrade its brand visibility / website to reflect the personality of the new owner, bringing it up to date, increasing its value and improving user experience. He requested that the branding reflect his personal bright, bold style.

Project Outcomes

1. Strategic Discovery

2. Branding - logo suite, colour palette, fonts

3. Social media templates

4. Print design (gift vouchers, stickers)

5. Holding page

6. Full website including ecommerce, bookings, and blog

Sublime Rides Logo Suite

The Concept

We curated a bright, bold and punchy colour palette in order to disrupt the market. The Lake District is often an overcast environment, so by using this colour palette in a duotone style with the photography we aimed to represent the excitement felt when riding here. Some of the most fun and challenging trails in the country are found locally, and Sublime Rides aims to make this accessible for more riders, and level up their skill set to better take advantage of them.


+ positive
+ uplifting
+ adventurous
+ exciting
+ confidence boosting
+ inclusive

More project images to come soon...